Week 6: Reflect ‘SNS are more than just Marketing Channels’

Reflect: SNS are more than just marketing channels. Write a post for or against this idea.

SNS (Social Networking Services) are more than Just Marketing Channels.

The value and use of SNS (social networking sites) are affected by the environment and the users that participate in these sites. Information organisations and other groups utilise facebook and other mediums to promoted and extend their “reach” to individuals online quickly and effectively. For example, the Cold Rock Ice Creamery and the Smiggle stationary store, have an account which advertises their products and services. However this is only one facet of the overall capabilities and purpose of SNS platforms.

Understanding the value of SNS is dependent upon how individuals experience these services on a cognitive and affective level. I personally perceive SNS, like Facebook and Twitter platforms, to be more than for the purposes of marketing but rather to support social interaction. This is achieved by creating a profile or account and then adding and interacting with individuals and groups in an online forum (Boyd & Ellison, 2008, p. 211).

Recently, I spoke to friend, who informed me that their idea of the purpose of ‘Facebook’ a few years ago was primarily for “social acceptance”. Although this may still be relevant in some contexts, the expansion of Facebook and SNS sites, like Pinterest and Twitter, have developed to serve many functional purposes. For example, predominantly people use SNS to connect and share collaboratively. For example its accessibility and design encourages individuals to be mobile while they participate. Furthermore, it has become a stable alternative to emailing and other former services like MSN messenger. Perhaps because of this variety of capabilities that Face book generally has, for example viewing, sending messages, chatting, and following are all able to be done from the one place. These characteristics of being constantly accessible and multi-purpose, encourages perceptions of its feasibility but may additionally be a contributing factor to frequent reliance upon it (Boyd & Ellison, 2008, p. 215).

The channel for marketing is a consistent in SNS, however it is also a strongly used channel for form connections and be informed of what is happening, both informal and formal information.

Reference List

Boyd, D., & Ellison, N. (2008). Social networking sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13, 210-230. doi: 10.1111/j.1083-6101.2007.00393.x

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