Microblogging is a unique form of communication with applications in various contexts for promoting awareness and information sharing. The most interesting analogy I have read of microblogging was through the ‘If you were on Twitter’ short blog in which Twitter was described as the “backyard fence” to your neighbour in a virtual world. On a personal level you can share and communicate with friends and family through small posts or ‘tweets’. However, it has a much larger scope for application on a professional and formal level.
The organisation environment I would want to work in one day is a library, or an academic library or school library. I think Twitter has a strong capability to be applicable across all of these contexts in supporting relationships between the librarian to the students, to their colleagues for professional development, and perhaps most importantly between the library as a whole to the school or academic community. Through Twitter information can be discussed, questions answered, news and awareness communicated, and encourage virtual interactions in the ‘Twitterverse’. Looking at the Museum Australia website a blog by Dr Lynda Kelly considered the value of Twitter as an extended tool for not just communication and student engagement, but in addition for gathering audience research by adding comments and feedback by visitors and patrons (2010).
I consider that value of microblogging is generally only limited by misconceptions and unfamiliarity. I enjoyed reading concept of ‘Twitter acceptance’ from which each person generally enters the stages of denial, presence, dumping, conversing until they reach microblogging (Hall & Loudon, 2010, p. 236). This comment made me aware that for human and technology interaction to be important and valuable sometimes it is a progressive process. During these stages, Twitter can be useful as a means for receiving or sharing information, but its accessibility and nature also supports those who feel more comfortable interacting virtually and as it fits into their lifestyle. Although there can be risks, it has a potential to improve communication and workplace interaction internally and externally to make powerful associations on a personal and professional level.
Hall, H., & Loudon, L. (2010). Form triviality to business tool: The case of twitter in library and information services delivery. Business information Review, 27(4), 236-241. doi: 10.1177/0266382110390480
Kelly, L. (2010, June 10). Twitter as an audience research tool? [Web log post]. Retrieved from http://australianmuseum.net.au/BlogPost/Museullaneous/Twitter-as-an-audience-research-tool